Those of you who've followed us over the years have seen us through a number of changes as Six Apart, and the industry we helped to create, has evolved.
What started with a simple goal to make creating and publishing content for the web easy, became a social publishing platform that today powers some of the biggest brands on the web, as well as passionate individuals—those of us who simply want to express ourselves, share our expertise or insights, and reach an audience of like-minded others.
Six Apart helped empower people and companies to publish. And they did. With amazing content they created valuable publishing properties with massive and engaged audiences—the influential audiences that advertisers want to reach. Over the past several years we have grown another side of our business, Six Apart Media, which has focused on helping publishers turn their passions into businesses and on helping marketers authentically engage these publishers and their audiences.
Today Six Apart announced its intention to join forces with VideoEgg to form a modern media company called SAY Media. The new entity will combine the engagement platform and insights of VideoEgg with our social publishing platform, conversational marketing tools, and robust network of publishers.
SAY Media will be a force—powering more efficient, useful and social advertising programs that tie rich and engaging advertising experiences to online communities with meaningful and measurable results. Good for publishers. Good for advertisers.
We believe SAY Media will become one of the world's most significant modern media companies, while still embracing the same goals we've always had at Six Apart—to empower people to create great content and make money doing it. Soon we'll have the capabilities to do it that much better. When you know more, I think you'll be as excited as we are. Get a glimpse of our future at www.saymedia.com.
|
|
Chris Alden Chairman & CEO Six Apart |
P.S. You can follow SAY Media on Twitter at @saymediainc or like us and join the conversation on Facebook.
Anu Gupta
September 22, 2010 6:16 AM | Reply
No, this really is less than helpful. MT isn't mentioned at all in what is essentially a press release.
I'd rather get an honest take on what SayMedia has in store for MT (this being mt.org, or at the very least a translated version of what's been posted over on the 6A Japan site.
Dave Cross
September 22, 2010 9:10 AM | Reply
Yeah, what Anu said. Would be nice to have some idea what's going to happen to MT. The lack of prominence it has on the Say Media web site makes me a little worried.
Mihai Bocsaru
September 22, 2010 10:09 AM | Reply
Six Apart influenced a lot of life since 2002 when I've discovered it.
There are 8 years now since I'm doing daily movable type development.
I've basically raised with this platform and enjoyed a lot each and every release.
Hopefully Say Media would continue the Six Apart efforts in further developing movable type.
Many thanks to all the Six Apart crew, especially to you Chris, to Mena, Ben, Brad and all the souls behind this excellent publishing platform.
And now, for any people interested to have a look at movable type right now and at no additional cost, check this out: http://www.movabletypedemo.org/
All my best!
Natalie Podrazik
September 22, 2010 10:12 AM | Reply
Anu and Dave, development and support for MT will continue. Our Tokyo team has led development of MT for the past 1+ years and will continue to do so, and we have many, many Movable Type customers that will absolutely receive the support that they've signed up for. Regardless of the owner, the best thing for Movable Type is its community, and that will never change.
Eustace
May 9, 2012 12:55 AM | Reply
Great idea for business..